What We Do

Millions of conversations are happening between Australians right now and the toughest thing a brand can do is steer what’s being said.

We earn brands a place in the conversations that matter. By starting with the audience, the things that motivate them, and the cultural forces that influence them, we’re able to contribute, not just campaign.


Earn brands a credible place in conversations


Create relevance for brands where our audiences are already active


Build trust and reach by having the right voices telling brand stories

EditorialE d itorial

Publisher thinking meets brand messages to tell stories that resonate

About Us

Attention+Influence is a new breed of communications agency. We blend four areas of specialisation: public relations, influence, social media and content.

Part of CHE Proximity, we're the product of a merger between PR Edge and CHE Proximity’s Newsroom. Our combination of skills means we offer a richer and deeper communications experience than any other agency in Australia right now.

Back in 1973, Clemenger directors John Clemenger and Peter Harvie acquired a local agency called “Edge” to form Clemenger Harvie Edge (CHE). In August 2012, a partnership with Proximity Worldwide led to CHE Proximity (CHEP). This year CHEP has taken out 103 trophies on the international award circuit in 2018 to date.

We have impressive backing. The agency is wholly owned by Clemenger Group Limited, which in turn is owned by the US-listed Omnicom Group.


Every day, we’re collaborating with and tapping into CHE Proximity’s full-service capabilities to create great work.

A formidable team

  • An award-winning PR team
  • Writers and editors with a publishing pedigree
  • Creative social specialists and strategists
  • An influencer and partnerships team
  • Backed by Australia’s agency of the year


Winner 2018 Mumbrella CommsCon Awards
Best B2C Campaign, Cochlear ‘Hearing Test in Disguise’

Winner 2015 PRIA Golden Target Awards
Overall Campaign of the Year, National

Winner 2015 PRIA Golden Target Awards
Community Engagement Category, National

Winner 2015 PRIA Golden Target Awards
Community Engagement Category Winner, Victoria


Telstra appoints Attention+Influence and WPP to PR account

One of the biggest PR accounts in Australia, telco giant Telstra, has appointed both WPP and Omnicom’s Attention+Influence to handle its international and local PR activity.

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Head to Head: Is PR trying to be everything to everyone?

Senior PR professionals share their views on the industry's biggest issues. This week, Attention+Influence's Simone Pipkorn goes head to head with Fiona Milliken.

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Carsales and CHE Proximity create personalised ads for every car listed

Carsales' new campaign creates an ad for every user looking to sell their car on its site. Created by CHE Proximity, AutoAds allow everyone to experience the luxury of a sexy car ad.

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Cochlear launches Hearprint via CHE Proximity

Created in collaboration with audiologists and sound engineers, Hearprint is a new online application that calibrates online video and music to the listener's unique hearing ability.

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CHE Proximity Merges PR and Content To Form New Agency

CHE Proximity has launched its new PR/content agency Attention+Influence, combining communications and influencer management with branded storytelling, technology and social.

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